A new bus tour through Matsue will transport you back in time, exploring the life and legacy of Lafcadio Hearn, the famous writer known for introducing Japanese ghost stories to the world. This special tour, launched by Shimane Prefecture in collaboration with JR West, is an exciting opportunity to dive into both the haunting and rich cultural heritage of the area.
The guided tour visits several places that were integral to Hearn’s life in Matsue, including Jozan Inari Shrine, Yaegaki Shrine, and Lafcadio Hearn’s Former Residence. These sites were important to Hearn and his wife, Setsu, and provide a glimpse into their world. Visitors can explore these locations while learning about the stories behind them, making the experience feel as if they are stepping into one of Hearn’s tales themselves.
The tour also includes a visit to the Lafcadio Hearn Memorial Museum, a place where travelers can learn about Hearn’s life in Japan and his significant contributions to literature. At each stop, participants will gain deeper insight into the cultural and spiritual elements that shaped Hearn’s storytelling.
The tour is available on weekends, priced between ¥3,500 and ¥4,000, with admission to each of the destinations included. Running 52 times through March 2026, it promises to be an unforgettable journey through Matsue’s literary history.
The timing of this tour’s launch is significant, as it coincides with the release of “Bakebake,” a new NHK TV drama based on the life of Lafcadio Hearn and Setsu. This show, which airs at the end of September, has sparked a renewed interest in the couple’s fascinating story. Tourists and locals alike are expected to flock to Matsue, inspired by the drama to learn more about Hearn’s life and the ghost stories that made him famous.
The Matsue city government is already capitalizing on the increased attention, offering discounted tickets to tourist attractions for visitors. A ¥300 discount can be used when showing a ticket to one attraction at another, making it easier to explore everything Matsue has to offer. Discounts at participating stores and free drinks at local shops also sweeten the deal.
Matsue’s tourism numbers took a slight dip in 2024, with a drop of about 333,000 visitors compared to the previous year. However, the city is hopeful that the combination of Hearn’s enduring legacy and the TV drama will help boost tourism in 2025. Local government officials believe this campaign offers a unique chance to showcase Matsue’s rich culture, attracting both national and international visitors.
One official mentioned that the city is eager to promote Matsue “both inside and outside the prefecture” and sees the Lafcadio Hearn tour as a key part of that plan. By highlighting the city’s historical significance and spiritual connections, Matsue hopes to attract more tourists and support local businesses.
Visitors can also take advantage of the discounted admission for other major attractions like Matsue Castle, one of the last remaining original castles in Japan. With beautiful landscapes, ancient landmarks, and a legacy of ghost stories, Matsue offers something for everyone.
This new tour is more than just a sightseeing experience; it’s an invitation to step into the world of Lafcadio Hearn and Setsu, to experience the rich history, culture, and mystery of Matsue. With an increase in tourism expected due to the launch of the NHK drama, now is the perfect time to explore this hidden gem in Japan. Whether you’re a fan of ghost stories, Japanese history, or simply love discovering new places, Matsue’s unique charm will leave you with unforgettable memories.
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