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Material manufacturer Gruppo MAIP is implementing a specialized system called “the innovative ReGenesis protocol from Studio Lisa Tavazzani, which is changing how luxury goods are managed.” Through collaborations with Eastman and Studio Lisa Tavazzani, Gruppo MAIP is introducing “new compounds and sheets made from upcycled industry waste and Eastman Acetate Renew, a fully sustainable acetate that performs just as well as traditional acetate.”
The core objective of the ReGenesis protocol is to address waste management within the high-end manufacturing sector, specifically targeting unsold inventory and production leftovers. The protocol establishes a method for collecting, sorting, and reprocessing these materials into new, high-quality raw substances suitable for reintegration into the manufacturing cycle.
The ReGenesis protocol emphasizes traceability and utilizes blockchain technology to document each step of the process.

