A Ford Kuga left the road on Galligreaves Way and crashed into the wall of a house at around 5.20pm on Saturday, December 27.
The driver, a man in his 40s, managed to get out of the vehicle and walked to a nearby street.
However, he later collapsed and was pronounced dead at the scene.
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A spokesman for Lancashire Police said: “Our thoughts are with his loved ones at this time.”
Officers are now appealing for witnesses as investigations continue.
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They are particularly keen to speak to a woman who was seen with the man on Heatley Close shortly after the collision.
Anyone who witnessed the incident or has dashcam, CCTV or mobile phone footage is asked to contact police on 101, quoting log number 0879 of December 27.
Information can also be sent by email to the Serious Collision Investigation Unit at [email protected].
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