Kolkata : Mahindra & Mahindra India’s No.1 tractor company and among the largest farm machinery and rotavator makers in India has announced the launch of its new Mahindra Rotavator series in West Bengal. Featuring a bold new look and characterized by a wider mast design, the new Mahindra Rotavator series ensures heavy duty performance and a robust overall appearance. The new rotavator series will be available under the Heavy Duty rotavator category – Mahavator & Mahavator HD – spanning 4 to 9 feet.
Developed based on comprehensive market analysis and feedback from farmers, Mahindra’s new Rotavator series delivers superior structural integrity and enhanced durability. The new range offers greater functional impact to take on heavy duty tillage operations and wear and tear, with improved stability and handling, while also ensuring long-term reliability on tough and uneven farm surfaces commonly found in India.
Commenting on the new look rotavator series, Dr. Anusha Kothandaraman, Vice President & Head – International Operations & Business Head – Farm Machinery – Mahindra Farm Equipment Business explains, “Farm mechanization is crucial to farm productivity and rotavators play a crucial role in efficiently preparing farmlands. At Mahindra our newly designed rotavators are developed to further deliver superior performance, while also elevating a farmer’s sense of ownership of the farm equipment that support their livelihood beyond tractors. Offered initially in the 4 to 9 feet category, the new look rotavators will reach farmers through a phased rollout across Mahindra’s extensive dealer network in West Bengal.”
While the newly designed rotavator range will replace Mahindra’s current rotavator models, Mahindra will continue to offer its existing model line-up giving customers a complete portfolio that addresses diverse farming preferences and operational requirements.
To celebrate the spirit of our nation, Mahindra also introduced a limited-edition Mahindra Rotavators in tricolour-inspired hues — Metallic Orange, Everest White and Metallic Green. Available in Mahavator HD, Supervator and Gyrovator ZLX+ variants, this edition stands as a tribute to the strength and resilience of India’s farming community.
Mahindra also offers an ‘Intelligent Rotavator’ – a patented innovation under the brand name Tez-e. With Bluetooth technology integrated into the rotavator, the intelligent rotavator transmits real time information from the farm seamlessly onto a mobile application. This is where cutting-edge technology meets the age-old tradition of tilling, redefining precision farming.
Mahindra is among the largest rotavator manufacturers in the country, with the company’s extensive rotavator range designed and tested to world-class standards, with the company working closely with farmers to ensure optimum performance and reliability for varied farming condition across India and the world. MADE IN INDIA, Mahindra rotavators are manufactured at a dedicated manufacturing unit in Nabha, Punjab and Zaheerabad, Telangana.
