The initiative seeks to introduce a new standard for trust and transparency in the agricultural sector. MAATEX will allow global buyers and suppliers to trade Maalexi Agri Tokens (MATs) — secure, tradeable digital assets that represent insured, audited, and legally owned agricultural commodities.
The exchange is designed to solve long-standing inefficiencies in global food supply chains, which often suffer from slow settlement times and lack of transparency. By combining Maalexi’s risk management technology with Avalanche’s high-performance blockchain infrastructure, MAATEX aims to enable instant ownership transfer and immediate cross-border settlements.
The platform will be powered by a suite of ten proprietary technologies, including IoT monitoring and AI-driven risk analysis. This “embedded intelligence” ensures that every token carries continuous validation of the underlying asset’s condition and location, whether it is stored in a warehouse or in transit.
Dr. Azam Pasha, co-founder and CEO of Maalexi, commented on the launch: “Global food supply chains will require greater speed, trust, and full transparency as cross-border trade becomes more complex. On Avalanche we will build a tokenized exchange where every agri asset will carry built-in assurance and will move instantly across global markets.”
Maalexi’s move to launch a dedicated exchange builds on a track record of operational success. The startup reports having already delivered millions of kilograms of produce and executed thousands of blockchain smart contracts. Notably, the company claims a supply failure rate of less than 1 percent — significantly lower than the industry average of 50 percent — and has boosted buyer capital efficiency by 72 percent.
Khalid Dannish, MENA head at Ava Labs, added: “By launching MAATEX on Avalanche, Maalexi is creating a new digital market infrastructure where tokenized agricultural assets can move with full transparency and embedded assurance.”
As a member of Hub71, Abu Dhabi’s global tech ecosystem, Maalexi continues to benefit from the region’s focus on digital assets and fintech innovation. The creation of MAATEX represents a significant step in the evolution of RWA tokenization, moving beyond financial instruments to tangible commodities that are essential for global food security.
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