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According to a new Openreach study, Liverpool has climbed to the top of the UK’s list for regular cryptocurrency investing. About 13% of people in the city say they put money into crypto and check stocks on a regular basis. In London, 24% of residents use dating apps at least three days a week, compared with just 4% across Britain as a whole.
Based on reports from the survey, Liverpudlians are more likely than anyone else in Britain to log on and manage digital assets. That 13% figure outstrips every other city in the study. It suggests a strong local appetite for things like Bitcoin and Ethereum, even as markets wobble. Many people in Liverpool said they check prices several times a week, and some log in every day just to see what’s happening.
According to the findings, the average person in the UK spends about three-and-a-half hours online each day. About 20% of respondents admitted they spend over five hours a day in front of screens. Weekends don’t change much. When asked when they log on most, 64% said they’re active between 11 p.m. and 6 a.m. Of those late‑night users, 19% head straight to YouTube. That pattern hints at a mix of work‑shift browsing and just plain night‑owl habits.
In Manchester, 27% of residents say they use Instagram regularly, more than anywhere else. Sheffield stands out in two areas: 32% of its people scroll through TikTok often, and 30% stream music every day. Sheffield households also top the list for time online, with 32% spending more than five hours a day on the internet. By comparison, only 11% of people in Brighton hit that mark.
The survey also found growing web‑use worries. About 43% of Britons feel they waste time online, and 37% worry about “doom‑scrolling.” A third (33%) say they’d feel more relaxed if they cut back on their screen hours. These figures show a real push for balance, as people juggle work chats, social feeds and streaming services.
Experts say these regional differences could guide local projects and advertisers. Openreach’s deputy CEO, Katie Milligan, added that while it’s great to see how areas adapt to life online, it’s even better that many recognize the need to switch off now and then. This mix of heavy use and self‑awareness paints a clear picture: Britain is more connected than ever, but many are ready for a digital breather.
