Donegal’s iconic soft drink – McDaid’s Football Special – is making a huge return to Lidl stores.
As part of a celebration of this year’s ladies’ Gaelic football season, there will be special artwork on bottles highlighting their achievements. The drink will return for a limited time only and will be available in 1 litre bottles for just €1.79.
If you’re just looking for a quick drink, it will also be available in 330ml cans for the first time. They will be priced at €1.19 and will feature the traditional McDaid’s Football Special label.
Those looking to taste the unique flavour of Football Special will be able to grab a bottle from June 26 onward. But you’d want to be fast as they flew off the Lidl shelves last time they were in stock.
Kevin Duffy, Chief Commercial Officer at Lidl Ireland & Northern Ireland said: “Football Special is a perfect example of how a local Irish producer can benefit from Lidl’s Kickstart programme and achieve real success. It’s great to see such a well-loved local drink score new fans right across Ireland and we’re expecting another sell-out run when it returns to stores this summer.
“At Lidl, we’re hugely invested in supporting and advancing female sport through our flagship sponsorship with the Ladies’ Gaelic Football Association (LGFA). As part of our ‘Get Behind the Fight’ campaign, we’re focused on elevating visibility of female players to fill every seat at every game.
“Our partnership with McDaid’s to produce a special edition artwork bottle putting female players in the spotlight is another tangible example of how we can continue to promote LGFA and its players and drive further engagement and support amongst our shoppers and communities across the country. We’re thrilled to relist this popular product just as the LGFA season gets into full swing and leading up leading up to thrilling All-Ireland Championship Finals in August.”
Football Special is part of a family-owned soft drinks company based in Ramelton, Donegal, and has been a beloved beverage in Ireland since its establishment in the 1940. With a rich history, the drink was created to celebrate the many successes of local Football Club, Swilly Rovers, with players “filling the cup” with the bubbly non-alcoholic soft drink to toast the team.
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