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Web3 has had its booms. DeFi summer pulled billions into new protocols. NFTs turned avatars and collectibles into cultural phenomena. Millions opened wallets, experimented with dapps, and speculated on a future built on-chain. But after those surges, adoption slowed. Exchange collapses, speculative excess, and unclear regulation pushed many retail users away. Institutions have continued to build — ETFs, custody solutions, corporate treasuries — but the average consumer hasn’t come back in force.
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