Katie Price’s Instagram post of her ‘digital twin’ has sparked rumours her wedding to Lee Andrews may have been AI(Image: Alan Chapman/Dave Benett/Getty Images)
Katie Price has sparked fresh speculation about her marriage after sharing her new ‘digital twin’ on Instagram, prompting fans to question whether her January wedding to Lee Andrews was real or AI-generated. The former glamour model posted snippets of her AI persona via British firm OhChat.
The company describes itself as “the leading platform to live out your uncensored dreams through AI-powered text, voice and images.” Katie said she created the digital twin to help her “regain control” amid growing demands from her fanbase.
She explained that the AI can take the “night shift,” allowing the real Katie to be “there for them” during the day, Mirror reports. In her post, she wrote: “I didn’t lose control when I created my digital twin. I gained it. I set the boundaries.
“I choose what she says. I decide how far she goes. And she works for me 24/7, without asking me to be everywhere at once. This Valentine’s, I fell in love with finally being able to show up on my terms.”
Fans were quick to speculate whether it was actually Katie’s AI, rather than herself, who had married Lee. One commented: “Ahhh now this makes sense. So you’ve not actually married Lee, it’s your digital twin.”
Another added: “I hoped your marriage was the AI twin,” while a third remarked: “Scary. Her husband is definitely AI.” This is not the first time AI has been linked to Katie’s new marriage.
Following their shock ceremony in January, some questioned whether the entire event was staged. Lee shared photos of Katie surrounded by red roses spelling out “will you marry me?” and showed off a fresh tattoo of her name on his hand, accompanied by champagne, strawberries, and chocolate cake.
Some fans remained sceptical, with one writing: “It doesn’t look real. AI pictures, meeting with Musk, everything staged.” Another said: “This has to be a wind up.” Lee even addressed claims he had used AI to merge a photo of himself with Elon Musk.
Katie had previously trademarked an AI version of herself with OhChat, recording 30 phrases to help the company develop her digital twin.
Promotional videos show her former glamour model persona Jordan speaking in a voice similar to Katie’s: “It’s Jordan here. No more looking at those cheeky mags.” The launch, set for June 9, promises fans: “You can have me all for yourself.”
Katie described reviving Jordan as a “genius move” that allows her to “feel like her again,” adding: “Jordan’s back and now I’m in competition with Jordan. I love it and they’ve really captured my voice and personality – you see me moving and everything. It’s scarily weird but fascinating.”
She told The Sun: “I couldn’t be more excited to bring back the iconic Jordan, someone who I hold near and dear to my heart, and who my fans have been asking to see again.
“From my digital twin styling to its tone of voice, I wanted to be involved every step of the way to create the most authentic experience possible for my fans. Jordan is back, and my fans will absolutely love this.”
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A source told the newspaper that the AI allows Katie to “go back in time and bring back Jordan.”
While she owns the copyright, the deal allows her image to be used across TV shows and even OnlyFans without her needing to perform herself.
Plans include a photoshoot with her digital twin and a potential TV special where she interviews Jordan.
The source described the venture as “all really exciting, if a bit surreal.”
