JuCoin and Connexa Sports Technologies Inc. (NASDAQ: YYAI) announced a $500 million joint venture to establish aiRWA, a cryptocurrency exchange focused on real-world asset tokenization, according to a press release statement.
Each company will contribute $250 million to develop the platform, which aims to serve institutional and retail traders of tokenized assets. The venture combines JuCoin’s digital asset platform, which the company states serves over 50 million users globally, with Connexa’s traditional finance experience and public market status.
The aiRWA platform will feature three core services: an institutional-grade trading platform with cross-chain technology and support for NFTs and derivatives, enterprise digital asset custody services, and integrated fiat payment infrastructure for cross-border transactions.
“This partnership represents a fundamental shift in how traditional assets access blockchain technology benefits,” said JuCoin CEO Sammi Li in the release. “By combining our digital asset expertise with Connexa’s traditional finance capabilities, we’re creating infrastructure that serves both institutional investors and retail participants.”
The venture addresses the real-world asset tokenization market, which enables fractional ownership of physical assets including real estate, bonds, and commodities through blockchain technology. The companies cite industry projections suggesting the tokenized asset market could reach $10-16 trillion by 2030.
Additional planned initiatives include the development of USDR, an Asia-focused stablecoin, cryptocurrency index funds, and AI-driven financial technology for market analysis and trading algorithms.
Platform development is scheduled throughout 2025 with initial capabilities expected by year-end. The companies stated they are engaging with regulatory authorities across Asia-Pacific and North American markets to ensure compliance with digital asset frameworks.
JuCoin, founded in 2013, operates what it describes as a service-driven cryptocurrency ecosystem across more than 30 countries. The platform includes exchange services, blockchain infrastructure, and hardware products.
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