Leading service-driven exchange expands to Zug with 86,000 sq ft flagship office and plans for 100-person team by 2025
“Switzerland’s regulatory clarity and innovation-friendly environment make it the ideal base for our European expansion,” said Sammi Li, CEO of JuCoin Global. “By establishing our headquarters in Crypto Valley, we’re positioning JuCoin alongside the pioneers that shaped this industry while building the infrastructure to serve millions of European users.”
Comprehensive Market Approach
JuCoin Europe has already assembled a local team of nine professionals, including Chief Marketing Officer Ivan Gan, spanning community management, customer support, business development, and marketing execution. The company plans to expand to approximately 100 team members by the end of 2025, prioritizing local talent acquisition to ensure cultural alignment and effective market penetration.
“Our localized approach means hiring teams who understand both local markets and global crypto dynamics,” explained Hugo Teo, COO of JuCoin Europe. “This enables us to build genuine trust and relevance in each European market while maintaining JuCoin’s service-driven standards.”
Regulatory Compliance and Market Access
JuCoin is actively pursuing the MiCA (Markets in Crypto-Assets) license to ensure full regulatory compliance across the European Union. The company expects to complete the licensing process within approximately three months, leveraging relationships with industry partners who have successfully navigated similar regulatory pathways.
The MiCA license will enable JuCoin to legally onboard users across the entire EU region, providing them with a fully compliant and secure trading experience that includes the platform’s unique features such as the Contract Guardian Plan for loss protection and CeDeFi integration for seamless blockchain access.
About JuCoin’s European Office
Located at Oberneuhofstrasse 8, 6340 Baar, the modern office space features collaborative work areas, executive offices, conference rooms, and event zones designed to support daily operations and high-level partnerships. The location in Crypto Valley, home to blockchain pioneers including Ethereum and Bitcoin Suisse, provides strategic access to the region’s established fintech ecosystem.
Service-Driven Innovation for European Users
JuCoin’s European expansion brings the company’s comprehensive ecosystem to the region, including JuChain blockchain infrastructure, JuChat social platform, JuGame entertainment platform, and JuOne hardware integration. European users will benefit from features unavailable on traditional exchanges, including protection from contract trading losses and direct access to decentralized finance through familiar interfaces.
The expansion reflects JuCoin’s evolution from regional exchange to global service ecosystem, leveraging its established presence in over 30 countries and community of more than 12 million users worldwide.
Building Europe’s Crypto Infrastructure
“Europe represents a crucial market for cryptocurrency adoption, with sophisticated users who demand both innovation and regulatory certainty,” noted Kenny Dan, CEO of JuCoin Europe. “Our Swiss headquarters positions us to deliver exactly that combination, building trust through compliance while advancing the technology that makes cryptocurrency accessible to everyone.”
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