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Reading: John Zettler: 2026 will be pivotal for DeFi vaults, traditional asset managers will struggle to compete, and liquidity is fundamentally tied to yield | Empire
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DeFi

John Zettler: 2026 will be pivotal for DeFi vaults, traditional asset managers will struggle to compete, and liquidity is fundamentally tied to yield | Empire

Last updated: February 4, 2026 3:10 am
Published: 3 months ago
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Kraken is actively hybridizing its exchange to incorporate new DeFi products.

John Zettler is Director of Product, Earn at Kraken, where he leads the company’s yield business including staking, stablecoins, and DeFi strategies. Previously at Coinbase, he served as Staking Product Lead and was a cofounder of cbETH, a major liquid staking token that helped drive over $1 billion in gross annual recurring revenue. Before his work in crypto yield products, John founded R.A.R.E Art, one of the first NFT marketplaces for digital artists, and Commandiv, the first combined crypto and stock trading platform for US investors.

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