A legacy in motion: two American originals unite on the world’s fastest stage in a cinematic celebration of shared heritage, ambition and connection.
Timed with the highly anticipated debut of the Cadillac Formula 1® Team at the Australian Grand Prix, Raised Together is the first in a series of campaign films set to roll out throughout the 2026 season.
Now, as the Cadillac Formula 1® Team prepares to make its debut in the 2026 season, the two iconic brands reunite to welcome a fast-growing global fanbase into their storied legacy.
The hero film will premiere in Australia and New Zealand on March 2 ahead of the Australian Grand Prix before rolling out globally across North America, the United Kingdom, Germany, China, India, Brazil, Mexico and other key markets throughout the 2026 season. The campaign will be supported by integrated activations across broadcast, digital and social channels.
A second version featuring Cadillac Formula 1® Team drivers Sergio Pérez and Valtteri Bottas will be coming soon on Jim Beam owned social media channels. The content reflects their unique personalities and sets the tone for the type of storytelling fans can expect to see throughout the partnership.
Beyond the Track
Guided by the belief that nothing great happens in isolation, Jim Beam enters the grid as a transformative force, with a desire to help reshape how fans experience the sport.
This engagement strategy kicks off at the season opener in Melbourne, where Jim Beam will extend race week beyond the track with dedicated events celebrating sport, culture, and community. By creating inclusive, energetic, and responsibly enjoyed spaces, the brand seeks to help shape a new era for Formula 1®–one that emphasizes not just speed but also shared moments and human connection.
Best Enjoyed Together. Best Enjoyed Responsibly.
To learn more about Jim Beam and Cadillac F1 Racing, visit http://www.jimbeam.com or follow @jimbeamofficial on Instagram @cadillacf1
Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2026 James B. Beam Distilling Co., Clermont, KY
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SOURCE Jim Beam
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