Instead, these will be available on ITVX, Amazon Fire TV Stick and on any other device with an internet connection.
ITV 70 will show some of the broadcaster’s best productions over the last 70 years, including programmes that were made by Thames Television and Granada.
ITV’s Xmas Movie channel will also bring a little holiday cheer into your home this season, showing non-stop Christmas films.
This comes after the broadcaster unveiled a partnership with YouTube earlier this year, something that was said to represent a “key strategy shift” for the company by Josh Rustage at Ampere Analysis.
He said that the company’s decision to launch five new YouTube-based channels puts it ahead of its rivals, who have been left pondering whether the video platform is a rival or a potential partner.
The firm launched ITV Entertainment, ITV Retro, ITV Drama, ITV Real Life Stories and ITV Quiz.
These channels began by uploading full-length episodes of shows like Victoria, Deal or No Deal and Thunderbirds.
This strategy extended to existing channels like ITV reality, which was previously only used to promote shows with trailers, bloopers and interviews.
Discussing the move, Josh Rustage said: “The full impact of ITV’s evolving YouTube strategy remains to be seen, in terms of audience reach and ad revenue. But the broadcaster’s new commitment to uploading full episodes across its channels has already changed the average video length of ITV content on the platform, highlighting the impact of its agreement with YouTube.
“More generally, it also reflects a potential wider industry shift towards social video as a key distribution tool for broadcasters.”
