Islamabad United, the most successful franchise in Pakistan Super League (PSL) history and champions of the first, third, and ninth edition of the tournament, is pleased to announce the continuation of its partnership with Binance for a second consecutive year, with Binance returning as the team’s Official Crypto Exchange Partner.
Building on the success of their inaugural collaboration, this renewed partnership continues to strengthen the connection between sport and blockchain technology, with a focus on evolving fan engagement and digital awareness in Pakistan’s growing digital landscape.
Leveraging Binance’s global efforts to promote accessible blockchain solutions and Islamabad United’s strong legacy of on-field success and fan loyalty, the partnership will introduce new initiatives designed to help cricket fans explore and better understand emerging blockchain technologies.
The ongoing Islamabad United-Binance collaboration will feature a range of fan engagement campaigns and digital activations. By combining Binance’s innovative technology capabilities with Islamabad’s United’s influential platform in cricket, the partnership aims to deliver meaningful and engaging experiences for fans across Pakistan.
Speaking on the occasion, Ahsan Latif, CEO of Islamabad United, said:
We are pleased to extend our association with Binance for a second consecutive season as Islamabad United’s Official Crypto Exchange Partner. This ongoing partnership reflects our shared focus on innovation across blockchain and crypto. Together, we aim to deepen fan engagement and increase awareness around emerging digital assets, while continuing to celebrate the passion and energy that define the game of cricket.
Tarik Erk, Regional Head for MENAT and Senior Executive Officer, Abu Dhabi said:
Cricket is deeply woven into Pakistan’s culture, and Islamabad United gives us an incredible platform to engage with millions of passionate fans across the country. Following our No-Objection-Certificate from PVARA, renewing this partnership signals our long-term commitment to Pakistan’s digital asset ecosystem. We’re excited to build to last year’s success and continue making blockchain technology accessible to communities nationwide.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users and is trusted by more than 300 million people in 100+ countries. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
