“There’s a dismissiveness about careers in the arts because it’s assumed that you have to be a starving artist, but that’s truly not the case,” said Ashley Adams, executive director of Arts Media Entertainment Institute, a nonprofit that connects educators to creative professionals. “There are incredible jobs for students that use their creative skills, and it empowers them if you can teach them about those careers early on.”
Adams began as a classroom teacher at a school with a robust Parent Teacher Association that regularly fundraised to support high-quality arts programming. However, not every school has access to this type of resource, Adams said, which is why she views CTE in the arts as an avenue for equity and access for students.
For example, a theater teacher in Colorado launched a new course that teaches technical theater skills such as set design and sound design in order to qualify for CTE state and federal level funding.
Technical training is valuable for students because graduating with a certification in an industry-recognized software platform boosts and strengthens their resume when applying for jobs, Adams said. She added that because CTE programs are project-based, it’s a great preparation for the workforce, as many jobs are seeking professionals who can work collaboratively.
For an arts-oriented CTE course to succeed, one of the main factors to take into consideration — as with any CTE course — is labor market value. Dan Hinderliter, associate director of state policy for Advance CTE, a national association for CTE directors and professionals, explained that there needs to be at least some level of local labor market analysis to determine which careers and opportunities are available, and to make these explicitly clear to stakeholders.
