After launches in the UK, France, Germany, and China, Hugo Boss is bringing its XP loyalty programme to the USA.
This integrates into the Hugo Boss app, combining traditional loyalty features like levels and points with Web3 elements.
Customers can collect and redeem tokens (NFTs) through purchases and interactions across various channels and with both brands. These tokens unlock exclusive products, unique brand experiences and special offers from Boss and Hugo or sponsoring and cooperation partners.
In a LinkedIn post, Jan Philipp Wintjes, Executive VP Global Omnichannel at Hugo Boss, said: “What makes XP different? It’s built for a truly omnichannel world: Familiar tier-based membership enhanced with Web3 and blockchain innovation; Frequent visitor tokens that reward in-store check-ins with exclusive access; One connected journey across online and offline touchpoints.”
He added: “For us, this is more than a loyalty programme, it’s a new era of engagement, designed to strengthen relationships, foster community, and set a global benchmark for customer experience.”
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