House of Doge, the corporate arm of the Dogecoin Foundation, has acquired a majority stake in U.S. Triestina Calcio 1918, one of Italy’s oldest professional football clubs. The move, announced Monday alongside merger partner Brag House Holdings (NASDAQ: TBH), marks the first instance of a crypto company directly owning a European football team — a landmark step linking digital assets with traditional sports.
According to the company, House of Doge will inject new capital into Triestina to improve team operations and community initiatives. Plans include introducing cryptocurrency payments for tickets, concessions, and merchandise, effectively merging fan culture with blockchain-based financial tools.
CEO Marco Margiotta described the deal as “about connecting Dogecoin’s global community with one of Europe’s most storied clubs.”
Brag House CEO Lavell Juan Malloy II framed the acquisition as part of a larger shift toward “real-world digital ownership,” extending the companies’ shared mission from online engagement to tangible economic participation.
The acquisition builds directly on House of Doge and Brag House’s pending $50 million Nasdaq merger, revealed earlier this month. That deal aims to unite Dogecoin’s financial ecosystem with Brag House’s gaming and engagement platform under one regulated structure.
The Triestina purchase expands that framework beyond digital assets into physical entertainment, turning Dogecoin’s brand of decentralized culture into real-world equity.
Football Club deal and pending Nasdaq listing mark Dogecoin’s pivot from meme culture to corporate structure, a crossover where crypto hype meets real capital.
