Wimbledon has returned to the All England Lawn Tennis Club and prices have seen a significant increase from last year. The prestigious tournament is renowned not only for its world-class tennis but also for its iconic traditions: strawberries and cream and Pimms and lemonade savoured on the grassy slope fondly referred to as Henman Hill or Murray Mount.
Those planning to partake in these traditions this year will need both a sun hat, with temperatures soaring to a blistering 33 degrees on the opening day, and deep pockets. This is due to a surge in food and drink prices since 2024, attributed to inflation.
A pint of Stella Artois, which cost £7.55 in 2023 and £8.50 in 2024, now comes with a hefty price tag of £8.85. The first pint of the day also carries an additional £1 charge for the reusable cup.
Although this fee can be reclaimed upon returning the cup to the bar, organisers are hopeful that spectators will choose to donate it to a charity point around the venue, thereby contributing to the Wimbledon Foundation.
Other beverages available at the Walled Garden Bar, located near Court One and Henman Hill, include Kopparberg apple cider, Camden Pale Ale, Camden Easy IPA and Guinness, all priced at £8.45.
A 330ml bottle of Stella is now £7.80, a 30p increase from last year, while the non-alcoholic variant is £6.90 and a bottle of Corona is £7.50.
In addition, a Pimms now costs £12.25, up from £11.95 last year. A can of Sipsmith gin and tonic is a staggering £10.20, while one from the bar is £11.05 – 45p more expensive than last year – with a double priced at £15.50.
For those with a penchant for the finer things, a bottle of Lanson Le Black Creation Brut Champagne is priced at £96 – a rise from £92.30 in 2024 – and a 20cl glass will set you back £26.55. The rosé variant is even pricier, costing £100.90 for a bottle and £29.85 for a glass.
Non-alcoholic beverage seekers will find that a can of Coke or Sprite costs £2.75, a 250ml bottle of juice is £4.20, and a large 750ml bottle of Evian water is £5, although refills are complimentary, with water fountains readily accessible.
A cup of tea comes in at £2.95, an Americano coffee at £3.50, while a latte, cappuccino or flat white is priced at £4.15. Even the iconic strawberries and cream, which have remained at £2.50 for a while, have seen a slight price hike to £2.70.
Predictably, food prices have also risen, mirroring supermarket trends. Chicken or celeriac shawarma, accompanied by fries or a wrap, now cost £13, up from £12.40 last year, while a fish finger sandwich is now £13.85, having been £13.30 in 2024.
A portion of chips has increased from £5 to £5.20, or £6 to £6.50 if you fancy them with truffle mayonnaise. At the Tea Lawn Larder, located beneath Centre Court, a Cornish pasty or an onion bhaji pasty is priced at £6.80 and a sausage roll at £5.10. Pre-packaged sandwiches start from £4.95 and salads begin at £7.50.
The Wimbledon version of a supermarket meal deal is £15.25, offering a sandwich, snack (strawberries, crisps or popcorn) and drink (water or juice).
At the upscale Cafe Pergola, diners can enjoy roasted aubergine with pumpkin seed brittle and roasted tomato compote for £19.90, or opt for baked sea bass with pea and mint at £21.65. A bacon roll or an egg and mushroom variant are both priced at £9.20.
Ice cream tubs are available for £4.50, while packets of sweets start from £3.50 each.
The Wimbledon shop carries on the trend, attracting souvenir-seeking tourists ready to splurge. The apparel doesn’t come cheap: a cap is priced at £35, a zip-up jacket at £120, a padded jacket at £110, a T-shirt at £45, a tie at £95, a pair of socks at £14, a sweat band at £10, and a set of three hair scrunchies at £8.
A Wimbledon blanket will set you back a whopping £110, a tote bag costs £195, a mug is priced at £19, a water bottle at £30, an umbrella at £59 and a keyring is £10.
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