Real estate mogul Grant Cardone is moving deeper into digital assets, announcing plans to tokenize Cardone Capital’s $5 billion real estate portfolio. The initiative positions the firm among a growing number of asset managers exploring blockchain-based ownership to modernize traditional finance.
In a recent post on X, Cardone said the company intends to tokenize its multifamily and commercial property holdings across the United States. The strategy aims to provide investors with improved collateral options and greater liquidity through secondary markets. By leveraging blockchain technology, Cardone Capital hopes to streamline ownership records, enhance transparency, and enable more efficient trading and settlement of real estate assets.
Cardone’s tokenization push aligns with his broader cryptocurrency strategy. Earlier this year, reports revealed that the firm planned to use real estate cash flow to acquire bitcoin as a long-term treasury asset. In June, Cardone Capital purchased 1,000 BTC and signaled plans to expand its bitcoin holdings, reinforcing its commitment to digital asset integration.
The real estate tokenization trend is gaining traction as investment firms convert traditional assets such as bonds, private credit, funds, and property into blockchain-based tokens. Proponents argue that tokenized real estate can lower barriers to entry, increase fractional ownership opportunities, and unlock global investor access. However, regulatory uncertainty in the United States remains a key challenge, while limited secondary market activity can constrain liquidity, according to industry analyses.
Cardone is not alone in this shift. The Trump Organization is reportedly tokenizing loan revenue linked to a Maldives resort development, and Starwood Capital CEO Barry Sternlicht has expressed readiness to tokenize assets once regulatory conditions improve.
Although still in its early stages, the tokenized real estate market is projected to expand significantly. Deloitte estimates that up to $4 trillion in real estate assets could be tokenized by 2035, growing at an annual rate of 27%, signaling strong long-term potential for blockchain-powered property investment.
