Cosmetics and Personal Care Segment Fuels Postbiotics Industry Share
The global postbiotics industry is gaining significant traction, projected to grow from USD 146.7 million in 2025 to USD 224.8 million by 2030, at a CAGR of 8.9%, according to a recent MarketsandMarkets report. This growth reflects the rising consumer focus on gut health, microbiome-friendly products, and the limitations of traditional probiotics and prebiotics in terms of viability and stability.
What Are Postbiotics and Why They Matter
Postbiotics are non-living microbial cells and metabolites that deliver proven health benefits without the need for live microorganisms. Unlike probiotics, they maintain high stability under extreme processing conditions, making them ideal for inclusion in functional foods, beverages, dietary supplements, and cosmetics.
Heat-treated bacterial strains — especially Lactobacillus and Bifidobacterium — have been widely recognized for their safety and scientifically backed benefits, supporting gut, immune, and skin health. As consumer demand for microbiome-friendly solutions rises, postbiotics are increasingly seen as a more practical and reliable alternative to live probiotics. This expanding market highlights the growing postbiotics industry and its increasing relevance in health and wellness sectors.
Dry Form Postbiotics Driving Rapid Growth
Among product formats, dry postbiotic powders are expected to witness the fastest growth during the forecast period. These powders provide concentrated doses of bioactive compounds and can be seamlessly incorporated into smoothies, cereals, snack bars, and other everyday food formats.
From a manufacturing standpoint, the heat-stable, dry nature of postbiotics simplifies production without the need for significant changes to existing equipment.
Additionally, the growing consumer preference for powders, gummies, and bars over traditional pills positions dry postbiotics as a convenient and effective choice for both manufacturers and health-conscious consumers. The rapid adoption of powders and other convenient forms is expected to significantly boost the
postbiotics industry size in the coming years.
Cosmetics and Personal Care: A Rising Segment
The cosmetics and personal care segment is projected to hold a significant market share. As the trend of skinimalism — favoring simple, multifunctional skincare products — gains traction, postbiotics are being embraced for their ability to restore the skin’s microbiome, strengthen the scalp, and improve hair condition.
Request Personalized Data Insights for Your Business Goals
Postbiotics offer anti-inflammatory, antioxidant, and barrier-supporting properties without the risks associated with live probiotics, making them ideal for sensitive or problem-prone skin. With increasing consumer interest in Clean Beauty and microbiome-friendly formulations, postbiotics are set to become a key ingredient in next-generation personal care products. This growing adoption underscores the expanding postbiotics industry share across cosmetics and personal care applications.
Europe Leading the Postbiotics Market
Europe is expected to hold a significant share of the global postbiotics market. With a growing culture of preventive health and wellness, European consumers are increasingly adopting dietary supplements and functional foods enriched with scientifically validated postbiotics.
Regional players are actively expanding their offerings. For instance, AB Biotek Human Nutrition & Health (UK) partnered with Tetra Pak (Switzerland) in 2023 to develop innovative postbiotic solutions for food and beverages, making these ingredients more accessible in mainstream products such as dairy, plant-based drinks, and snacks. Such collaborations are driving public awareness and accelerating market growth in Europe.
Key Players in the Postbiotics Industry
The global postbiotics landscape includes major players such as:
* Cargill, Incorporated (US)
* ADM (US)
* Kerry Group PLC (Ireland)
* dsm-firmenich (Netherlands)
* Associated British Foods plc (UK)
* BASF (Germany)
* Novozymes A/S (Denmark)
* International Flavors & Fragrances Inc (US)
* Phileo by Lesaffre (France)
* Lallemand Inc. (Canada)
* Sami-Sabinsa Group (India)
* CJ CheilJedang Corp. (South Korea)
* Biotenova Sdn. Bhd. (Malaysia)
* Bioprox Healthcare (France)
These companies are actively innovating to bring stable, effective, and consumer-friendly postbiotic products to market.
With rising awareness of gut health, multifunctional skincare, and convenient supplement formats, the postbiotics market is positioned for strong growth across multiple applications. Dry powders, functional foods, and cosmetics are likely to dominate the market, while Europe remains a key hub for innovation and adoption.
News From
MarketsandMarkets™
Category: Industry Reports & Market Analysis Profile: About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. Earlier this year, w …
This email address is being protected from spambots. You need JavaScript enabled to view it.
