A new program titled Get in the Game “Global Games Ready Fest,” commenced in Los Angeles to assist local small businesses in fostering upcoming international sporting activities. This series of events seeks to assist businesses in gaining access to the emerging market during the 2026 FIFA World Cup and the 2028 Olympics and Paralympic Games. Any small business is able to benefit from the infrastructure development which is expected to drive billions in procurement spending across Los Angeles.
The five-week “Global Games Ready Fest” began in October 2025 and runs through November 15. It is designed to assist small businesses in Los Angeles by providing access to free resources, training, and networking opportunities. Over 500 businesses have already registered with free accounts on the Get in the Game LA Supplier Resource Hub, which connects them to procurement opportunities linked to upcoming global events.
This initiative is particularly important for small businesses looking to gain a competitive edge. With numerous opportunities to win contracts for the FIFA World Cup 2026™, 2028 Olympic Games, and related infrastructure projects, businesses can benefit from connecting with key industry players. The “Global Games Ready Fest” helps businesses become procurement-ready by offering curated events, on-demand courses, and workshops.
The initiative includes a variety of virtual and in-person events, ranging from training workshops to webinars and networking events. Some key events are designed to focus on the sports and entertainment industry. Businesses will have the chance to learn from experts and gain insight into specific opportunities related to the global events in LA. The series will culminate with the “OneLA Get in the Game Procurement Fair” hosted by the Los Angeles Area Chamber of Commerce.
Participants will also have access to valuable tools designed to help them scale their businesses. These resources include on-demand courses on vital business topics such as cybersecurity, business continuity, and AI applications. The Supplier Resource Hub offers procurement-related materials, one-on-one business coaching, and assistance with certifications.
Businesses attending these events can also enter for a chance to win a marketing and branding package, which could significantly enhance their visibility. Prizes include professional photo shoots, branding consultations, and development of capability statements, all provided by LA-based creative agencies like The Glue, Wicked Bionic, and Sherpa Marketing Solutions.
With billions of dollars in contracts tied to global sporting events and infrastructure developments, Los Angeles businesses have an unprecedented opportunity to grow and expand. The resources available through the Supplier Resource Hub will not only help businesses understand procurement processes but also give them the tools needed to successfully bid for high-value contracts. The goal is to help businesses build capacity for long-term success, not just to compete in the short term.
Businesses looking to participate in the “Global Games Ready Fest” can easily register through the Get in the Game LA Supplier Resource Hub. To get started, businesses simply need to create a free account and complete an onboarding survey. This will grant them access to a personalized dashboard with tailored resources and event invitations. To qualify for the marketing prizes, businesses must attend at least one event, webinar, or course during the festival.
For small businesses in Los Angeles, participating in the ‘Global Games Ready Fest’ offers the finest opportunity for learning and networking to facilitate future procurement engagements for the city’s upcoming international sporting events. These businesses are set to gain priceless insight on how to prepare strategically and seize opportunities to maximize gains, especially due to the upcoming economic surge the city is pegged within the near future. This is tailored to benefit Los Angeles small businesses and is heavily supported by more than 20 partnering organizations to promote economic development.
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