Plus: Finnish smart ring company ŌURA to invest in manufacturing plant in Fort Worth and Blue Jeans Golf closes $20 million Series B.
Frisco-based entertainment marketing and analytics firm GameSquare has secured a $2 million agency of record partnership with Rekt Brands, which encompasses the Rekt Drinks sparkling water line and Rektguy NFTs.
“We are excited to announce our latest agency of record deal with Rekt,” GameSquare CEO Justin Kenna said. “Since launching our onchain strategy in July 2025, we have quickly established a strong and growing pipeline of crypto-native organizations seeking partners with proven capabilities to help them reach and engage audiences at scale. GameSquare’s established operating platform positions us uniquely to meet this demand, and we are excited to add Rekt Drinks and $REKT to our growing roster of Web3 partners and treasury assets.”
The partnership will include both physical and digital assets with a focus on gaming and cryptocurrency. Rekt has its own cryptocurrency, $REKT Coin, which is included with the purchase of their flavored sparkling waters.
“Rekt was never about just launching a drink; it’s about building a movement,” Rekt Drinks Co-founder and CEO Ovie Faruq said. “With GameSquare, we’re taking that movement global. Their dominance in gaming and youth culture makes them the ideal partner to accelerate our engagement loop, where community isn’t just about being a consumer; it is the foundation of brand ownership. This is an opportunity to merge internet culture, Web3 mechanics, and new-age finance into something far bigger than just drinks.”
The Rekt brand name will appear on the jerseys of FaZe Esports, GameSquare’s e-sports team from the FaZe Clan gaming organization.
ŌURA to Invest in Fort Worth-based Manufacturing Facility
Finnish smart ring maker ŌURA is planning to invest in a manufacturing facility in Fort Worth, supporting the company’s relationship with the Department of Defense. The rings are designed to track key health indicators, including sleep, activity, stress, and heart rate. They are used in the military to support stress and fatigue management, enhance physical fitness, and detect illnesses.
“As we deepen our long-standing relationship with the U.S. Department of Defense, we’re proud to expand manufacturing to the United States,” ŌURA CEO Tom Hale said. “Our technology prioritizes security and has been proven in the most extreme environments – delivering a clear edge in accuracy, battery life, and wearability. We are committed to equipping service members and leadership with precise biometric data and robust solutions to support readiness, resilience, and effectiveness.”
The manufacturing operation is set to open in 2026. ŌURA will continue fulfilling defense contracts, having worked with the DoD since 2019 to distribute tens of thousands of rings to service members. In 2024, ŌURA was awarded a $96 million contract with the DoD to acquire the rings. The contract will expire at the end of the month.
“ŌURA’s decision to bring advanced manufacturing to North Texas highlights our region’s well-deserved reputation as a hub for innovation, talent, and opportunity,” U.S. Representative Beth Van Duyne (R-TX-24) said. “This investment will create high-skilled jobs, strengthen our local economy, and advance cutting-edge technologies — including those with critical applications in defense and personal health. As more people turn to tools like Ōura Ring to proactively manage their well-being, we welcome their expansion and look forward to supporting their continued success in North Texas.”
Blue Jeans Golf Closes $20 Million Series B
Blue Jeans Golf, the managing and investment company behind the Golf Ranch chain of driving ranges, has closed its first round of its $20 million Series B fundraising.
“Golf is experiencing a generational shift, and we’re excited to be investing in a category that bridges the game into the future,” Blue Jeans Golf Co-founder and CEO Devin Charhon said. “Golf Ranch blends technology, community, and an accessible playing experience that is designed to attract, engage, and retain golfers for a lifetime.”
Old Tom Capital and Creator Sports Capital led the fundraising. The funding will be used to complete current projects and to expand Golf Ranch to 10 to 12 locations through 2026.
“We invest in brands that build undeniable communities. We saw it happen in the digital world with Good Good Golf, and now Golf Ranch is building the physical headquarters for that movement,” Creator Sports Capital Co-managing partner Brian Kabot said. “They’ve cracked the code on a model that’s not only scalable and community-driven but also makes the game more fun. We believe the intersection of content and community at physical locations is the future, and Golf Ranch is paving the way.”
