It’s a warm Friday evening on the patio of a brewery, the sun is setting beyond the Sandias and you order a pilsner to finish off your week — but when your beer arrives, it’s black and cloudy.
“Your brain is inherently thinking: wrong. You know the sound from ‘Jeopardy,’ right? ‘Errr!’ You know: wrong,” La Cumbre Brewing Co.’s Founder and President Jeff Erway said. “Same thing. If someone hands you a really, really cloudy beer when you ordered a pilsner, that’s just wrong. It’s not supposed to look like that.”
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