Australian talent management firm Click — founded by Emma Barnes, Grace Watkins, and Elliott Donaldson — is being acquired by GameSquare for $8.5 million. “When Emma, Elliott and I started Click, we had no idea what a ride it would be,” Watkins said in a LinkedIn post announcing the deal. “When we started conversations with Justin Kenna & GameSquare earlier this year, it quickly became clear that together we could do more – for our creators, our team, and our partners – than we ever could alone.”
Frisco-based gaming and media company GameSquare Holdings (NASDAQ: GAME) is streamlining its portfolio and expanding its reach. The company announced it’s acquiring Australian talent firm Click Management for $8.5 million, discontinuing its programmatic advertising business Frankly, and folding its CRM platform Sideqik into its analytics arm Hatchet.
“GameSquare is entering a new era supported by the growing success of our onchain treasury management strategy and ongoing optimization efforts,” CEO Justin Kenna said in a September announcement. “With the addition of Click, the divestment of Frankly, and the consolidation of Hatchet, we’re leaner, stronger, and more profitable than ever.”
The company, which owns esports organization FaZe Clan and operates a crypto-focused treasury, projected $36.8 million in revenue and $2.9 million in adjusted EBITDA for the second half of 2025 with the integration of the “high-performing agency” as Gamesquare executes on its series of strategic moves.
“We’re building a platform that can scale globally, deliver consistent results, and create real value for our shareholders,” Kenna said.
The Click Management acquisition
Founded in 2017, Click Management has emerged as one of Australia’s top digital creator agencies, representing more than 75 gaming creators and closing 545 commercial deals in 2024, according to GameSquare. The firm, named Best Talent Management Agency by the Australian Influencer Marketing Council last year, generated $12.4 million in 2024 revenue and continues to expand its U.S. presence.
GameSquare said it will immediately integrate Click into its media and agency business, which already includes Zoned Gaming and GameSquare Experiences. The company will pay $4.5 million at closing and another $4 million within 60 days of Dec. 31, with up to $3 million in additional “earn-out” payments based on performance.
GameSquare expects Click to contribute $14.5 million in annualized revenue and $1.2 million in EBITDA for the second half of 2025.
“Talent is at the core of today’s creator economy, and bringing Click into the GameSquare family accelerates our long-term strategy,” Kenna said. “Click has built one of the strongest rosters and commercial engines in the creator economy.”
Kenna said the deal opens new opportunities for brands and creators, positioning GameSquare to expand deeper into creator-led brand partnerships and activations by integrating Click throughout its platform.
Grace Watkins, Click’s co-CEO and co-founder, said the company’s “mission has always been to be the growth engine for creators.” Partnering with GameSquare, she said, will “accelerate that mission and cement Click’s role as a global leader in the creator economy.”
Exiting Frankly Media
As part of its realignment, GameSquare discontinued Frankly Media, its programmatic advertising division. The business generated $46.9 million in 2024 sales but had a gross margin of just $2.2 million and an EBITDA loss of $1.1 million.
Operations ceased around Sept. 15, according to the company. GameSquare said the closure reflects its shift toward “eliminating operating losses and cash burn while concentrating resources on high-growth areas such as agency, media, and technology.”
The consolidation of Sideqik
GameSquare is also folding its Sideqik CRM platform into Stream Hatchet, its business intelligence service.
The combined entity will rebrand as Hatchet to offer game publishers, brands, and IP holders with insights to “navigate the complexities of the emerging content form,” the company said. GameSquare expects the move to reduce annual operating expenses by $1.25 million.
“The forefront of gaming, media, and onchain innovation”
GameSquare continues to position itself at what Kenna called “the forefront of gaming, media, and onchain innovation.” The company operates a blockchain-native Ethereum treasury management program designed to generate yield on digital assets.
In July, it announced its first $5 million Ethereum purchase as part of a $100 million plan to expand its crypto holdings — an initiative backed by Dallas Cowboys owner Jerry Jones and the Goff family. The move followed $9.2 million raised from a stock offering that was fully subscribed, driven by investor demand.
The Frisco-based company, which operates one of the largest gaming media networks in North America, says its platform combines creative services, analytics, and talent management to help brands reach Gen Z, Gen Alpha, and Millennial audiences.
GameSquare expects to provide full-year 2026 guidance in November.
Quincy Preston contributed to this report.
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