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Market Analysis

First Solar’s SWOT analysis: tariffs and tech edge shape stock outlook By Investing.com

Last updated: June 15, 2025 9:54 am
Published: 8 months ago
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First Solar, Inc. (NASDAQ:FSLR), the largest US-based solar module manufacturer with a market capitalization of $18.8 billion, finds itself at a critical juncture as it navigates a complex landscape of tariffs, technological advancements, and policy uncertainties. The company’s unique position as a domestic producer with proprietary technology has garnered significant attention from investors and analysts alike, particularly given its strong financial health. According to InvestingPro data, First Solar maintains robust liquidity with a current ratio of 1.93 and operates with minimal leverage, sporting a debt-to-equity ratio of just 0.08.

Market Position and Competitive Advantages

First Solar has established itself as a leader in the US solar market, benefiting from its strong domestic manufacturing footprint and the incentives provided by the Inflation Reduction Act (IRA). The company specializes in cadmium telluride (CdTe) thin-film solar panels, which differ from the more common silicon-based panels produced by many of its competitors.

One of First Solar’s key competitive advantages lies in its proprietary technology, particularly its advancements in TOPCon (Tunnel Oxide Passivated Contact) technology. Analysts note that this gives the company a significant edge over other US cell manufacturers who are limited to using less efficient PERC (Passivated Emitter and Rear Cell) technology. This technological moat has allowed First Solar to maintain stronger pricing power and potentially higher margins compared to its peers.

Tariff Impacts and Policy Uncertainties

The solar industry has been significantly impacted by recent trade policies, particularly the imposition of tariffs on imported solar modules. For First Solar, this presents both challenges and opportunities. On one hand, the company benefits from its domestic production capabilities, which shield it from the full impact of these tariffs. On the other hand, the broader market uncertainty created by these policies has led to some hesitation among customers and potential project delays.

In April 2025, the US Department of Commerce made final determinations in antidumping and countervailing duty investigations on crystalline photovoltaic cells from several Southeast Asian countries. The resulting tariffs, with an all-in weighted average rate of approximately 330%, have created a complex competitive landscape. While these tariffs potentially benefit First Solar by increasing the costs for its foreign competitors, they also introduce uncertainty into the broader solar market.

First Solar’s management has indicated that the company’s contracts are structured to avoid directly absorbing tariff costs. However, the potential for reciprocal tariffs on its facilities in Vietnam and Malaysia poses a long-term challenge. Analysts estimate that First Solar would need to increase its average selling price (ASP) by approximately $0.02/watt to offset the tariff impact, which is significantly less than what its competitors would need to do.

Technology and Manufacturing Capabilities

First Solar continues to invest in its technological capabilities and manufacturing capacity. The company has begun limited commercial production of its CuRe (Copper Replacement) modules at its Ohio facility, with full deployment expected after testing. Additionally, First Solar is working on perovskites technology and a next-generation tandem device, which could further enhance its competitive position in the future.

The company plans to achieve 25 gigawatts of annual nameplate capacity by 2026, with expansion plans in India, Alabama, Louisiana, and Ohio. This growth in capacity is expected to drive future revenue and potentially improve economies of scale.

However, First Solar has faced some challenges with its Series 7 modules, which have experienced manufacturing issues. While the company reports that these issues have been resolved for current production, there is a potential for warranty losses of up to $100 million related to previously produced modules.

Financial Outlook and Guidance

First Solar’s financial performance and guidance have been subject to significant scrutiny in recent months. In its latest earnings report, the company exceeded revenue expectations but missed gross margin targets due to various factors, including IRA credit sales, warranty charges, module shipment delays, and increased warehousing costs.

For fiscal year 2025, First Solar has revised its guidance downward, reflecting the uncertainties in the market. The company now expects revenue in the range of $4.5-5.5 billion, down from the previous guidance of $5.3-5.8 billion. Earnings per share (EPS) guidance has been reduced to $12.50-17.50 from the previous $17-20 range. Despite these adjustments, InvestingPro analysis suggests the stock is currently trading at an attractive valuation with a P/E ratio of 14.94, which appears modest given the company’s growth trajectory and robust gross margin of 43.61%.

Despite these near-term challenges, analysts remain generally optimistic about First Solar’s long-term prospects. The company’s strong backlog, which extends through 2030, provides significant visibility into future revenues. Additionally, the potential for stable or increasing ASPs, even in the face of potential changes to tax credits and tariffs, supports a positive outlook for profitability.

Bear Case

How might changes to IRA provisions impact First Solar’s competitive advantage?

First Solar’s current competitive position is significantly bolstered by the incentives provided under the Inflation Reduction Act, particularly the 45X manufacturing tax credits. If these provisions were to be altered or eliminated under a future administration, it could substantially impact First Solar’s cost structure and profitability.

The company’s earnings are heavily tied to these credits, with some analysts estimating that they contribute significantly to the EPS forecast. A phase-out or removal of these credits could lead to a sharp decline in profitability, potentially eroding First Solar’s competitive advantage over foreign manufacturers who operate with lower cost structures.

Furthermore, any changes to the domestic content requirements for solar projects eligible for tax credits could reduce the demand for First Solar’s US-made panels, potentially leading to overcapacity and margin pressure.

What risks does First Solar face from potential supply chain disruptions?

First Solar’s reliance on specific materials, particularly tellurium for its CdTe panels, exposes the company to supply chain risks. Recent export controls imposed by China on tellurium have highlighted this vulnerability. While First Solar is taking steps to diversify its sourcing to countries like Peru and Canada, this transition could lead to increased costs and potential production disruptions in the near term.

Additionally, the company’s global manufacturing footprint, with facilities in Vietnam and Malaysia, exposes it to geopolitical risks and potential trade disputes. Any disruptions to production or increased costs due to tariffs or trade barriers could negatively impact First Solar’s ability to meet demand and maintain its competitive pricing.

Bull Case

How could First Solar’s technological edge in CdTe and TOPCon panels drive future growth?

First Solar’s proprietary CdTe technology and advancements in TOPCon panels provide a significant competitive advantage in the solar market. These technologies offer higher efficiency and potentially lower production costs compared to traditional silicon-based panels.

As the solar industry continues to grow and demand for high-efficiency panels increases, First Solar’s technological edge could allow it to capture a larger market share and command premium pricing. The company’s ongoing research into perovskites and next-generation tandem devices could further extend this technological lead, potentially opening up new market segments and applications for its products.

Moreover, as environmental concerns become increasingly important to consumers and policymakers, First Solar’s CdTe technology, which has a lower carbon footprint and energy payback time compared to silicon-based panels, could become even more attractive in the market.

What opportunities does First Solar have to expand its market share domestically and internationally?

First Solar’s strong position in the US market, combined with its planned capacity expansions, positions the company well to capitalize on the growing demand for solar energy. The company’s domestic manufacturing capabilities align well with the increasing focus on “Made in America” products and energy security concerns.

Internationally, First Solar has opportunities to expand its presence in growing markets such as India and the Middle East. The company’s plans to establish manufacturing facilities in India could allow it to tap into one of the world’s fastest-growing solar markets while potentially benefiting from local incentives and avoiding import tariffs.

Furthermore, as global efforts to combat climate change intensify, many countries are setting ambitious renewable energy targets. First Solar’s reputation as a technology leader and its experience in utility-scale projects could make it a preferred partner for large-scale solar deployments worldwide, driving significant growth in its international business.

Weaknesses:

Opportunities:

Threats:

Analysts Targets

This analysis is based on information available up to June 15, 2025, and reflects the complex and dynamic nature of the solar industry and First Solar’s position within it. According to InvestingPro, First Solar’s Fair Value calculation suggests the stock is slightly undervalued at current levels, presenting a potential opportunity for investors. The platform offers additional insights through 8 more ProTips and comprehensive financial metrics, along with an in-depth Pro Research Report that transforms complex Wall Street data into actionable intelligence. As always, investors should consider their own risk tolerance and conduct further research before making investment decisions.

To evaluate FSLR further, explore our undervalued stocks list and gain access to advanced valuation tools through InvestingPro.

InvestingPro: Smarter Decisions, Better Returns

Gain an edge in your investment decisions with InvestingPro’s in-depth analysis and exclusive insights on FSLR. Our Pro platform offers fair value estimates, performance predictions, and risk assessments, along with additional tips and expert analysis. Explore FSLR’s full potential at InvestingPro.

Should you invest in FSLR right now? Consider this first:

Investing.com’s ProPicks, an AI-driven service trusted by over 130,000 paying members globally, provides easy-to-follow model portfolios designed for wealth accumulation. Curious if FSLR is one of these AI-selected gems? Check out our ProPicks platform to find out and take your investment strategy to the next level.

To evaluate FSLR further, use InvestingPro’s Fair Value tool for a comprehensive valuation based on various factors. You can also see if FSLR appears on our undervalued or overvalued stock lists.

These tools provide a clearer picture of investment opportunities, enabling more informed decisions about where to allocate your funds.

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