Investing.com — Figure Technology Solutions has received bullish initiations from several investment banks, underscoring growing confidence in its blockchain-based lending model and long-term growth potential in consumer finance.
Goldman Sachs started coverage of Figure with a Buy rating and a $42 price target, calling it a “unique lender in public markets” whose blockchain technology “provides efficiencies in origination and sales, benefiting borrowers, originators, and loan buyers.”
Goldman said the firm’s share gains in home equity loans and potential to expand into other consumer credit categories support “secular and cyclical growth” as it shifts toward a “balance sheet light business model.”
Piper Sandler initiated the stock with an Overweight rating and a $50 target, describing Figure as “a tokenization trailblazer” and “a market leader in the tokenization of real-world assets.”
The firm noted that at around 26x estimated 2027 EV/EBITDA, the stock trades “at a roughly 28% discount to digital asset peers,” offering a compelling entry point for investors seeking exposure to “blockchain native disruptors.”
Bernstein was even more optimistic, initiating at Outperform with a $54 target, saying Figure’s platform “brings the liquidity of blockchain capital markets to consumer loans,” transforming a “balance sheet heavy lending model to a capital light marketplace business.”
Bernstein estimates Figure holds “~75% market share in tokenized private credit” and sees a total addressable market of over $2 trillion.
Jefferies, by contrast, started at Hold with a $40 target, acknowledging Figure’s rapid growth and opportunity to expand its ~3.3% HELOC market share but warning that at ~35x 2026 EV/EBITDA, “the shares are fairly valued.”
Figure shares are up over 7% so far on Monday.
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