Ferrari has used their Capital Markets Day event to unveil their 2030 Strategic Plan. It will have them pretty busy as the company is aiming to introduce four new cars annually between 2026 and 2030.
The automaker didn’t say much about the upcoming models, but promised each car will be “designed with a distinct positioning, tailored to different client profiles, in line with our strategy: Different Ferrari for different Ferraristi, and different Ferrari for different moments.”
More: Ferrari Drops First Details About It’s Upcoming EV Arriving In 2026
While Ferrari is embracing electrification, they believe in “technology neutrality” and giving customers “true freedom of choice in how their car is powered.” This means the brand will “continue to offer and innovate our V6, V8 and V12 combustion engines, in line with new global regulations, focusing on increasing specific power output and ensuring compatibility with alternative fuels.”
That’s good news for purists, and Ferrari said ICE-powered vehicles will make up 40% of their lineup in 2030. Another 40% will be hybrid, while the remaining 20% are electric.
Ferrari also used the event to talk about the next generation of hybrids. They’ll be a “combination of the finest combustion and electric technologies, featuring electrical and electronic components developed and manufactured in-house.”
The company is also working on reducing greenhouse gas emissions, targeting a 25% reduction in Scope 3 emissions by 2030, compared to 2024 levels. However, this isn’t being done in the way you’d think, as the drop will primarily be achieved by using recycled aluminum in engines and chassis.
Customization And Exclusivity
Putting powertrains aside, Ferrari isn’t chasing sales as they’ll continue to “sell one car less than the market demands.” This helps to make their vehicles special, as owning a Ferrari has to be an experience.
Speaking of which, the company said 100% of its vehicles are personalized by customers. Ferrari is celebrating this by announcing plans to open two new Tailor Made centers, in Tokyo and Los Angeles, in 2027. A new paint shop will also aid in customization requests, and it’s scheduled to open in 2027 as well.
Ferrari isn’t just focused on new models, as they’ve built approximately 330,000 vehicles since the company was founded. Of these, over 90% are still in existence and require maintenance.
The Financials
In other news, Ferrari raised their guidance as it’s already beating their 2026 profitability targets. Now, they’re expecting revenues in excess of €7.1 ($8.2) billion as well as earnings of more than €2.72 ($3.15) billion.
In 2030, the company expects to increase revenues to around €9 ($10.4) billion, while earnings climb to €3.6 ($4.2) billion. They’re aiming to achieve this thanks to a strong product mix, limited edition vehicles, customizations, and some growth.
