Did Coca-Cola CEO James Quincey or various other people issue an ultimatum to the NFL about ending sponsorship of the Super Bowl if singer Bad Bunny was allowed to perform at the halftime show? No, that’s not true: a viral quote that said “I WILL END MY SPONSORSHIP OF THE SUPER BOWL IF THEY LET BAD BUNNY PERFORM AT HALFTIME” was attributed to Quincey but also to Elon Musk, Pete Hegseth and Art Rooney II. However no such announcement appeared on the website of Coca-Cola and there were no news reports about it.
The claim appeared in several viral posts, for example this one (archived here) published on October 4, 2025 which read:
This is what the image in the post looked like on Facebook at the time of writing:
The earliest version of the rumor Lead Stories has identified so far appeared on X on October 3, 2025 (archived here):
A statement about a politically charged topic like this would have been a major announcement for a company like Coca-Cola to make, yet there was nothing about it on Coca-Cola’s media center page (archived here) or in the list of press releases of their investor relations website (archived here) at the time of writing. Lead Stories reached out to Coca-Cola for comment and will update this story when a reply is received.
In the days since the announcement of the Bad Bunny halftime show there has been a streak of posts by foreign-operated websites and Facebook pages falsely claiming various people and organizations were demanding replacement of the artist.
