The updated algorithm will learn user interests more quickly, resulting in more relevant Reels suggestions. A key feature is the introduction of Instagram-like “friend bubbles,” which prioritize Reels and posts that a user’s friends have engaged with. This aims to surface content from trusted sources within a user’s network.
Furthermore, Facebook is integrating AI-powered suggestions on some Reels, helping users discover similar content and explore new interests. Users will also have more explicit tools to indicate they are “not interested” in a particular Reel, refining future recommendations.
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