ON Jan. 26 at the Polytechnic University of the Philippines (PUP), Bulwagang Balagtas, P1NTIG — a block of fourth-year Advertising and Public Relations students from the PUP College of Communication, invited students to step into the wild with “AD Jungle: A journey through the wild trails of production design,” one of the highlight seminars of the 22nd Advertising Congress.
WORLD OF CREATIVITY ‘AD Jungle: A journey through the wild trails of production design today’ marks the successful culmination, celebrating collaboration between students and industry leaders who joined the creative journey and shared insights into the world of advertising production design. PHOTO FROM P1NTIG
More than a traditional seminar, AD Jungle transformed learning into an immersive creative quest where strategy, imagination, and execution collided. Inspired by adventure and the unpredictability of creative work, the event spotlighted production design — an often-overlooked discipline that shapes how ideas evolve from concept to compelling visual stories.
Designed as an interactive experience, the seminar brought together students and industry professionals through two core segments. “Mapping the creative wilderness of production” explored how ideas are developed, planned, and translated into visual concepts, while “How production design agencies strike big” discussed bold execution, collaboration, and creative risk-taking behind successful campaigns.
A major highlight was “Studio Survival,” a live, game-based activity where student camps tackled creative challenges, riddles, and a final product shoot. The activity tested teamwork, adaptability, and decision-making under pressure, while solo participants were able to fully immerse themselves in the experience by witnessing the competition unfold.
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The event was supported by numerous partners and sponsors who helped bring the AD Jungle experience to life. JBL Philippines served as the Official Audio Partner, while SIP Purified Water, Yobick, and Chatlet kept participants refreshed. Wellness and technical support were provided by various partner brands, ensuring a smooth and engaging program throughout the day.
Media partners amplified the seminar’s reach beyond the venue, while partner organizations and participating creative camps energized the event with collaboration and competitive spirit. With adventure-inspired visuals and quest-style mechanics, AD Jungle reflected the fast-paced and daring nature of the advertising industry, offering an educational yet immersive exploration of production design.
