New Deal Europe, together with the European Travel Commission (ETC), has launched an exciting campaign to introduce North American travel advisors and tour operators to the stunning Alps2Adriatic region. This initiative promotes the diverse travel options in Friuli-Venezia Giulia in Italy, Slovenia’s Julian Alps, the Vipava Valley, the Karst, and the Umag resort in Croatia. With a focus on sustainable tourism, cultural heritage, and world-class food, this region promises a fresh and unique European experience for North American travelers.
Next month, the New Deal Europe team will start a tour of 11 cities across Canada. They will meet with travel professionals to showcase the charm of this less-explored area of Europe. Through sales visits and webinars, New Deal Europe aims to raise awareness of the Alps2Adriatic region among those eager to enhance their European travel offerings. The campaign is expected to run until December, boosting the region’s profile in the North American market.
Focus on Friuli-Venezia Giulia, Slovenia, and Croatia
The Alps2Adriatic region is rich in natural beauty, history, and culture. Friuli-Venezia Giulia, situated in northeastern Italy, features rolling hills, medieval castles, and famous vineyards that produce some of Italy’s best wines. Slovenia’s Julian Alps have long been a secret haven for outdoor enthusiasts, offering breathtaking landscapes and hiking trails that attract nature lovers worldwide.
Umag, a coastal town in Croatia, is becoming a sought-after resort destination, providing a tranquil escape with clear waters and untouched beaches. The Vipava Valley and Karst regions in Slovenia combine mountains, vineyards, and quaint villages, while the Škocjan Caves, a UNESCO World Heritage site, enhance the area’s appeal. These distinctive features make the Alps2Adriatic region a must-visit for travelers seeking authenticity and adventure.
What Makes Alps2Adriatic Special?
According to Robert Dee, co-founder of New Deal Europe, the Alps2Adriatic region is a hidden gem in Southern Europe, offering experiences beyond conventional tourist spots. “This part of Europe has everything the North American market wants. It’s already known for its beautiful natural scenery, award-winning wines, and top-notch dining. But there’s more – it features incredible architecture, a wealth of cultural attractions, and a rich history. It’s also leading in sustainable tourism options, making it ideal for eco-conscious travelers.”
A highlight of the region is its dedication to sustainability. Lake Bohinj in Slovenia has received accolades for its sustainability efforts and community-centered approach, creating a pristine environment for nature lovers. The border towns of Nova Gorica and Gorizia, once split by the “Iron Curtain,” are this year’s joint European Capital of Culture, representing the area’s rich past and resilience.
Travel Advisors: The Key to Success in North America
The Alps2Adriatic region is set to attract the interest of North American travelers. Tine Murn, co-founder of New Deal Europe, views this campaign as a chance to introduce something new to the North American market. “Demand for Europe from the U.S. and Canada continues to rise,” Murn says. “Our partners have noticed growing interest, which is why we’re organizing this extensive sales trip. The region is rich in history, character, and genuine hospitality. It’s not overcrowded with tourists, which appeals to travelers looking for an authentic European experience.”
To connect with North American travel professionals, New Deal Europe will visit Canadian cities in September. The campaign will equip Canadian travel advisors and tour operators with the tools and knowledge they need to promote these unique destinations. This includes webinars, in-person meetings, and one-on-one consultations with the New Deal Europe team.
New Deal Europe’s Canadian Tour Schedule
Kicking off in September, the team will visit 11 cities across Canada. Travel professionals in these locations can meet with New Deal Europe representatives to learn more about the region:
Halifax (Sept. 11 – 12)
Charlottetown (Sept. 13)
Montreal (Sept. 14 – 16)
Quebec City (Sept. 17)
Toronto (Sept. 18 – 19)
Yellowknife (Sept. 20)
Calgary (Sept. 22)
Edmonton (Sept. 23)
Saskatoon (Sept. 24)
Regina (Sept. 25)
Winnipeg (Sept. 26)
Additionally, the team will be in Ottawa and the surrounding area for the National Tour Association (NTA) Conference from November 9 – 12, offering further opportunities for sales visits.
Sustainable Tourism and Authentic Experiences
The Alps2Adriatic region is distinguished by its combination of natural beauty, rich history, and sustainable tourism practices. Unlike crowded European locations, this region allows visitors to engage in real local experiences. Whether savoring a glass of wine in a vineyard in Friuli-Venezia Giulia, exploring the historic towns of Gorizia and Nova Gorica, or hiking through the pristine landscapes of the Julian Alps, this region offers travelers a more personal connection with Europe.
By partnering with the European Travel Commission, New Deal Europe ensures this campaign reaches a broad audience, showcasing the unique and varied experiences that the Alps2Adriatic region provides. With its focus on sustainability, beautiful landscapes, and cultural richness, this region is ready to catch the attention of North American travelers in an exciting new way.
Looking Ahead: A Promising Future for Alps2Adriatic
As the campaign progresses through December, New Deal Europe and the European Travel Commission believe this initiative will boost the Alps2Adriatic region’s visibility in the North American travel market. With increasing demand for unique and sustainable European destinations, the region is set for success. For North American travelers looking for an authentic European experience that is off the beaten path, the Alps2Adriatic region delivers: natural beauty, rich history, cultural immersion, and sustainable tourism.
As travel advisors and tour operators seek new options for their clients, the Alps2Adriatic region presents an exciting addition to their European travel offerings. With New Deal Europe’s expertise and promotional efforts, the region is poised to become a significant player in the European travel scene for North American tourists.
Conclusion: A Region Worth Exploring
In summary, the Alps2Adriatic region, with its stunning natural scenery, rich history, and dedication to sustainable tourism, offers a unique and authentic European experience for North American travelers. Through New Deal Europe’s new campaign, the region is set to gain important visibility and attention, ensuring that more travelers will have the chance to discover all it has to offer.
Read more on Travel And Tour World
