A recent campaign carried out by Gemini’s social media analyst, Austin Oakes, showed that only a few people could recognize the XRP logo.
Recently, Oakes hit the streets of New York with a challenge to see how many passersby could identify the XRP logo. Oakes, who held a sign bearing the XRP symbol, asked passersby if they could explain what it represented. He offered a reward of $10 for anyone who answered correctly.
In the one-minute video, only two participants correctly identified the logo, while most admitted they had no idea what it represented. Of the two who got it right, one acknowledged recognizing the symbol as XRP but clarified that he does not hold any of the cryptocurrency.
The footage, which shows that most people could not recognize the XRP logo, highlights the token’s relatively low mainstream awareness and adoption.
Several proponents of XRP have echoed a similar sentiment in the past. Last month, EGRAG shared that a conversation with a longtime friend revealed how most people’s crypto knowledge remains limited to Bitcoin and Ethereum.
According to him, there was silence when he mentioned XRP, suggesting that his friend was unaware of the asset.
Similarly, community member Vincent Kennedy noted that offline conversations often expose just how many people are still unfamiliar with XRP. Additionally, following an evaluation of XRPL wallet data, analyst Edoardo Farina claimed that only one in every 5,000 people owns XRP.
Given the low awareness and adoption of XRP, proponents sometimes argue that those who invest in the token now are early adopters and could benefit the most if mainstream adoption occurs.
For context, data from XRPScan shows there are only 7,053,176 (7.05 million) active XRP accounts. This represents only 0.086% of the global population of 8.14 billion, indicating that adoption is tremendously low.
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