For years, automated trading has been reserved for hedge funds, investment banks and programmers with strong technical skills. Building an algorithm required coding skills, testing strategies often took days, and setting up servers was out of reach for most individuals. Obside wants to change that.
Its platform allows anyone to create automated trading strategies simply by typing or saying what they want. A user might, for example, set a rule such as “buy if this stock drops for three consecutive days.” Obside’s system then interprets the instruction and executes it automatically.
Today, this French fintech company, aiming to open up automated trading to all investors, has raised €500,000 from private investors in France and abroad. This brings the total valuation to €2.5M, with €515k raised in a seed round from business angels in France and abroad, as Obside’s founders share exclusively with TFN.
Founded in 2018 in Laval, Obside was created by Thibaud Sultan, Benjamin Sultan, and Florent Poux to make algorithmic trading simple, transparent and available to everyone.
Founders tell us, “Obside was founded by three co-founders who share a strong passion for both finance and technology. We were driven by a clear market need: despite major technological advances, automating actions on financial markets remains complex and inaccessible to most people. Our objective from day one has been to allow *anyone* to automate *any* action on the financial markets, without technical barriers.”
Instead of writing scripts or configuring parameters, users simply describe the trading rule they want, and Obside’s software builds and applies it instantly. Other features include lightning-fast backtesting, an AI trading playground, as well as simplicity and accessibility.
Founders elaborate, “Obside is the first platform that uses AI to convert plain text, in any language, into concrete actions on financial markets. Users can express intent, strategies, triggers or orders in a natural way. Our AI agents then collaborate to translate that intent into executable logic across markets such as stocks, forex, and crypto, with predictive markets coming next (e.g., Polymarket).”
Unlike Capitalise.ai and MetaTrader, Obside’s edge lies in the freedom and speed of its natural language approach. Founders add, “What truly sets us apart is this multi-agent AI approach, designed specifically to remove the automation barrier entirely.”
On diversity, founders comment, “We are currently a small, agile and tight-knit team of 6 men (and one husky), from 22 to 36 years old.”
The company plans to use the funds to grow its engineering team and take its platform international.
Founders conclude, “Over the next three to five years, our goals are to integrate many more trading brokers, add broader and deeper data sources, and leverage even more advanced AI capabilities. Our long-term vision is to definitively break the automation barrier, enabling a level of market automation that even professional trading desks struggle to achieve today.”
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