By Sarah Mills, Professor of Human Geography, Loughborough University Yes or no? It’s a simple question that now drives more than US$13 billion (£9.7 billion) a month on prediction markets – companies like Polymarket, PredictIt and Kalshi.
These firms run digital platforms that use blockchain technology to let anonymous users gamble on uncertainty and place “predictions” rather than bets. Users can buy a yes or no “event contract” on anything from strikes…
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