The global trading and investing platform eToro announced a significant expansion of its services in the United Arab Emirates (UAE), a region rapidly emerging as a financial technology hub.
The company now allows UAE-based users to deposit cryptoassets directly from external wallets, exchanges, or brokers.
This feature is critical because it eliminates the regulatory and logistical friction of moving cryptoassets into the brokerage ecosystem. Previously, users often had to sell their crypto and then deposit fiat currency to invest in traditional assets. This move makes eToro one of the few platforms in the UAE offering this level of interoperability.
In conjunction with the deposit feature, eToro introduced an incentive: users who convert their deposited crypto to USD to trade on the platform will receive 1% back in local UAE-listed stocks. This strategy is designed to encourage younger, crypto-native investors to diversify their portfolios into traditional, local market equities.
eToro emphasized that this addresses the “growing trend of younger investors starting with crypto” and seeking seamless ways to diversify. The feature allows investors to transfer major tokens like Bitcoin (BTC), Ethereum (ETH), XRP, and USDC.
