Mumbai: Times Network’s Hindi business news channel, ET Now Swadesh, has emerged as the #1 YouTube destination in January 2026, garnering over 89 million video views (Source: Playboard). On Union Budget Day, ET Now Swadesh recorded the highest YouTube viewership among all Hindi business news channels, with 5 million video views, (Source: Playboard) reflecting strong audience trust and preference for its sharp, timely, and accessible coverage. The channel delivered a 360-degree Budget experience from early morning market cues to real-time trading strategies and post-speech analysis. Viewers were offered instant Budget breakdowns, alongside expert-led market commentary and personal finance insights.
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