Ethereum Gaming Company Ex Populus Sues Elon Musk’s AI Firm xAI Over Name Confusion
Ethereum-based gaming company Ex Populus has filed a lawsuit against Elon Musk’s artificial intelligence company, xAI, citing trademark infringement and widespread market confusion due to the similarity in their names. The gaming firm announced the legal action on its X platform and community forum.
“Protecting the brand that our community trusts is a big responsibility, especially amid growing confusion around Elon Musk’s AI company,” the official account stated.
Founded in 2021, Ex Populus specializes in blockchain-based gaming within the Ethereum ecosystem, both producing and publishing games. In 2023, the company launched a platform called Xai, designed to help video game developers leverage AI-driven gaming solutions and autonomous software systems across multiple platforms. Recently, this platform has frequently been mistaken for Elon Musk’s AI company, xAI.
XAI Alleges Trademark Infringement by Elon Musk
Ex Populus Files Lawsuit Against Elon Musk Over Alleged Trademark Infringement
According to court documents, Ex Populus filed the lawsuit citing trademark infringement, unfair competition, false designation of origin, and other unfair business practices. The company states that it has held a registered trademark since June 2023, giving it protection under common law rights.
Despite this, Elon Musk has continued to use the name publicly for his AI company associated with the X social media platform. In July 2023, Musk announced the creation of a new artificial intelligence and technology firm called “xAI.”
The overlap in names has reportedly caused significant confusion among consumers and traders, with many mistaking Ex Populus’ network for Musk’s AI gaming venture. A single post about the situation reached over 36 million viewers, further amplifying the confusion. Additionally, X’s own AI assistant, Grok, mistakenly linked the Ex Populus network’s social media account to Musk’s AI company.
“Consumers familiar with Plaintiff’s XAI brand and its established reputation in the video gaming industry instantly began inaccurately conflating Plaintiff with Musk’s/Defendants’ ‘xAI’ company,” the lawsuit states.
XAI price analysis
Ex Populus Token Drops Following Lawsuit News
Following the viral news of Ex Populus’ lawsuit against Elon Musk, the native token saw a notable decline. On August 25, the token fell 5.16% from its previous daily high and is currently trading at $0.0499.
Technical analysis suggests that bears are in control in the short term. If the current level fails to hold, the next key support is likely around the $0.047–$0.048 range, signaling potential for further declines.
The Relative Strength Index (RSI) is at 36.89, approaching the oversold zone. This indicates strong bearish momentum, though it may be nearing exhaustion. The RSI has remained below its moving average, reflecting ongoing weakness. Still, with the RSI close to oversold territory, a short-term rebound could occur if buyers re-enter the market.
