Drake is once again making waves in the crypto world. In his latest track “What Did I Miss,” the rapper compares backstabbing friends to bitcoin’s price volatility, rapping, “Could be down this week, then I’m up next week.” It’s a punchy nod to BTC’s notorious market swings — and not his first.
Over the years, Drake has emerged as a high-profile figure in the crypto community. With over 146 million followers, he once shared a clip of MicroStrategy’s Michael Saylor declaring bitcoin would “eat” gold, amplifying crypto to a massive audience. His activity doesn’t stop at social media posts, either.
Drake has placed millions in bitcoin wagers on everything from the Dallas Mavericks to UFC matches and Formula One races. These high-stakes bets, often ending in losses, have earned him the nickname behind the viral “Drake Curse.” Still, he plays it off, calling himself a “flawed sports bettor.”
Beyond gambling, Drake holds a lucrative partnership with crypto betting platform Stake, reportedly worth $100 million annually. He’s also backed crypto firms like MoonPay and flashed hardware wallets on his social channels, signaling a deeper engagement with blockchain technology.
The timing of Drake’s bitcoin lyric is especially notable. Despite the current lull in BTC price action, with Deribit’s volatility index (DVOL) nearing a two-year low at 38, many traders see it as the quiet before a major move. Drake’s reference taps into that sentiment, blending pop culture with market timing in a way few others can.
With his latest track, the Canadian superstar continues to blend hip-hop, lifestyle, and Web3 — cementing his role as one of crypto’s most influential celebrity voices.
