On February 15, Dragonfly partner Haseeb posted that most crypto founders believe they need to launch a token during a bull market — but they’re wrong. Timing isn’t critical. Analyzing Binance token listing data, Haseeb found the annualized ROI of tokens launched in bull vs. bear markets shows no significant difference; any perceived gap is just noise. He recommends projects launch tokens in bear markets, citing advantages like less talent competition, lower service provider costs, and reduced CEX listing competition. While bull market token sales may see higher demand, these factors don’t have a meaningful overall impact. The key is to launch the product as soon as possible and build something truly valuable. “I often tell entrepreneurs: Solana launched 4 days after Bitcoin dropped $4k amid the 2020 COVID crash. Timing isn’t that important — what matters is launching.”
