Does your company let customers pay in Bitcoin? Because your competitors might.
That’s the topline take-away in a new report out today from PayPal and the National Cryptocurrency Association, a pro-crypto advocacy group, which claims that 39 percent of U.S. merchants already accept crypto payments at checkout.
Crypto’s current boom, marked by a recent surge in crypto industry IPOs, has been brought about in large part by the re-election of noted crypto booster Donald Trump, whose wealth is now made up in large part by crypto assets — including shares of his eponymous $Trump memecoin.
Since his inauguration last year, Trump has appointed crypto-friendly regulators to prominent federal positions and passed legislation that has further enmeshed crypto with traditional finance. That boom follows some high-profile drama in the sector a few years prior (such as the collapse of FTX and the “Bored Ape” NFT bonanza) which has now given way, at least in some corners of the economy, to more mainstream acceptance of crypto.
