Definedge Securities Broking, a fintech and stock brokerage firm, has launched Algostra, a fully customisable algo retail trading platform with zero platform fees.
The launch comes three months after SEBI opened algorithmic trading for retail investors.
Institutional investors and proprietary traders have dominated algorithmic trading, generating 97 per cent of FPI profits and 96 per cent of proprietary trader profits in F&O in FY’24, according to SEBI study.
India’s algorithmic trading market is projected to grow at 14 per cent CAGR by 2030 with over 240 million retail participants seeking disciplined approaches.
Algostra helps traders to convert their Trading Strategies into fully automated systems with complete transparency.
Prashant Shah, CEO & Co-founder, Definedge Securities said for long retail traders have watched institutions profit from algo trading while being told it is too complex and expensive.
Algostra’s value proposition rests on three fundamental pillars — zero platform fees, zero code automation and transparency — that directly challenge industry norms, he said.
The algo platform will be available exclusively for Definedge Demat account holders with no extra charges.
Traders can build sophisticated algorithms without writing a single line of code, removing the technical barrier that has kept systematic trading out of reach for many investors.
It focuses on empowering traders with a platform where they can understand, control and own every rule in their system.
Traders can run up to 10 strategies simultaneously across 500 instruments per strategy.
It can be designed for stocks, futures and options under one unified framework.
“Algostra brings retail investors closer to institutional standards of process, control and accountability, while maintaining the transparency and ownership that sincere traders demand,” said Shah.
Definedge’s entry into algo trading is backed by over a decade of product innovation through multiple innovative platforms such as RZone, Tradepoint, Zone Mobile App, Momentify and OPSTRA, its options analytics platform serving 2.4 million users.
The launch follows the company’s first angel funding round last November.
Published on January 23, 2026
