India, 07 July 2025: Customer Capital, a global leader in intelligent and profitable loyalty strategy, has announced a strategic partnership with Quboid, an AI-powered tokenised engagement platform. This collaboration empowers brands to deliver next-generation loyalty experiences at scale, unlocking new levels of customer engagement and value.
Customer Capital is recognised for its innovative B2B2C captive-commerce platforms across travel, e-commerce, e-gift cards and personalised loyalty Staccs™. The team at Customer capital has loyalty experts that have the experience of over 150 successful loyalty programs worldwide.
By leveraging deep industry expertise and a data-driven approach, Customer Capital continues to set the standard for loyalty, innovation and a measurable business impact.
The partnership introduces Quboid’s advanced Web3 platform to Customer Capital’s portfolio, enabling brands to transform traditional loyalty points into programmable, interoperable rewards leveraging blockchain. Quboid’s platform, trusted by millions of users across more than 30 brands, combines blockchain security, intelligent gamification, and actionable insights for a seamless customer experience.
Backed by Peak XV, Woodstock Capital and Ava Labs, Quboid enables brands to design and automate campaigns using tools like Quboid Studio and Qurious AI driving personalisation, gamification, campaigns, challenges, rewards and creator-led engagement.
The modular system allows brands to issue programmable digital rewards, orchestrate real-time personalized interactions across platforms like Shopify and Salesforce, and activate Gen Z audiences through experiences that can be managed from a single unified dashboard.
“At Quboid, our mission is to make loyalty truly intelligent, seamless and valuable for brands and their customers. We’re proud of how far we’ve come, but it’s just the beginning. Partnering with Customer Capital gives us the platform and expertise to accelerate our vision together. I am genuinely excited about what we will build next,” said Prakhar Sharma, Co-Founder of Quboid.
Quboid has powered large-scale, multi-industry loyalty programs that go beyond transactional rewards. From enabling beverage brands to replace static sampling with interactive competitions to enabling music labels launch frictionless fan clubs with live engagement tracking and even financial services to drive verified activations through redeemable digital assets, the use cases for the platform are diverse and operated via secure, interoperable digital tokens backed by actional data and insights
“As a marketeer, the possibilities with Quboid are truly game changing. From acquiring engaged audiences to staking existing loyalty points, brands can convert engagement into profits. At Customer Capital, we specialise in profitable solutions that reinvent loyalty for brands. Quboid is a perfect fit for CPG, retail, lifestyle and can extend to any industry where brands want to leverage the power of loyalty using a high tech, verified and measurable platform,” said Uma Talreja, EVP-Head Retail & Commerce & CMO, Customer Capital.
Together, Customer Capital and Quboid are setting a new benchmark for loyalty, helping brands build lasting relationships and thrive in the digital age.
Read more on www.newspatrolling.com
