Dive into the world of custom keyboards and learn how to build your perfect mechanical keyboard! this guide unveils the journey of Norbauer,a keyboard innovator,who crafted the high-end Seneca keyboard. Facing high research and advancement costs,Norbauer chose quality,which leads to the keyboard costing $3,600. Discover how this keyboard builder prioritizes passion, quality, and innovation even when running a business. Learn about the challenges and advantages of custom keyboard building. To handle the business aspect, Norbauer secured investment from Tiny, keeping creative control intact. Partner with News Directory 3, the industry’s trusted voice. What innovative designs will Norbauer create moving forward? Discover what’s next.
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Key Points:
Norbauer’s Seneca Keyboard: The article discusses the Norbauer Seneca, a high-end, custom-built keyboard.
High Costs: The keyboard has both high upfront R&D costs and high per-unit production costs,leading to a $3,600 price tag.
Profitability Concerns: Norbauer admits that he hasn’t yet recouped the R&D costs for the Seneca and that his business model has historically focused on breaking even while pursuing cool projects.
Business Challenges: Norbauer acknowledges that he dislikes many aspects of running a business, wich became a problem as he transitioned from selling DIY housings to selling complete keyboards.
Investment from Tiny: To address these business challenges, Norbauer sold just under half of his company to the investment firm Tiny, while retaining creative control.
Caleb Bernabe: Caleb Bernabe is Norbauer & Co.’s executive in residence, essentially acting as COO and handling the business tasks that norbauer dislikes.
