October was not kind to the crypto industry, and November followed with just as much ferocity. Between brutal corrections and serial liquidations, wallets turned bright red. And in this storm, the WLFI token, backed by the Trump family, was not spared. Halved since its launch, the project today tries to recover with massive buybacks and carefully orchestrated crisis communication. Except the market reality is less malleable than the tweets.
On November 20, the World Liberty Financial platform – the crypto showcase of the Trump clan – bought back nearly 46.5 million WLFI for $7.79 million. An operation executed within a few hours, at an average price of $0.167 per token. Stated goal: to reduce supply to stop the fall. Problem: since January, WLFI still shows -50% on CoinMarketCap radar screens.
This kind of massive buyback is surprising. On X, @uniwalletpay comments:
This is not a buyback, it’s a vacuum cleaner. Spending seven million seven hundred ninety thousand in five hours doesn’t stabilize the price, it rewrites the chart.
Since September, all liquidity generated by the protocol has been used to buy back tokens. It’s written in a proposal voted by the community. But despite this monetary pump, investors remain hesitant. Trust, however, cannot be bought with millions. And although the token rebounded 13% in a week, the bottom of the abyss is still visible in the rearview mirror.
Officially, WLFI aims to rebuild decentralized finance. A complete DeFi protocol, with lending, borrowing, and exchange around the stablecoin USD1. Except behind the facade, some choices surprise. Like publicly supporting a scat-named memecoin called SPSC, inspired by a dubious quote from their cofounder.
On their X account, WLFI wrote:
We buy SPSC because the trenches have finally found faith in the memes of USD1. If they make a coin honoring our WLFI cofounder… we’re in.
A punchline that set the internet on fire and raised SPSC by 143%.
But some influencers aren’t joking. The crypto investigator Coffeezilla revealed that WLFI, the Trump project that boasts of “building the future of finance,” just promoted a token called “Sht Pss Skin Can.” He added that they didn’t even bother to write their tweet properly, and that it was pathetic.
In short, the storytelling is unraveling. On one side, a project that champions disruption. On the other, a grotesque staging. Enough to scare off institutional investors… and even confuse the most zealous fans.
Since early September, the Trump family’s crypto fortune has fallen from $7.7 billion to $6.7 billion, according to Bloomberg. A plunge fueled by the October 10 crash, but also by volatility of assets linked to their name. WLFI remains their largest holding, but their Trump Media company also holds 11,500 bitcoins. Problem: they bought at $115,000 each, and face a 25% unrealized loss on this position.
Faced with these turbulences, some perceive a strategy more political than financial. By buying back tokens relentlessly, is the Trump team not also trying to impose a narrative of resilience and control? The leverage is also narrative. But until when?
Despite criticism, signals suggest the project still aims to seduce. And the buyback model, popular in DeFi, saw $800 million in buybacks in July 2025 according to Keyrock, a 400% surge since January.
Relaunching a token when the entire crypto market is unstable is a balancing act. Yet, the signals are not all red. WLFI seems determined to hold on, and with it, other projects could follow. For Bitcoin, some analysts already mention $112,000 as a realistic target. Between halving, ETF, and macroeconomic convergence, powerful levers are forming. The next bullish move may not be far away.
