The latest crypto news announcement from Elon Musk’s X stated that businesses can now run crypto-related promotions, except those targeting the European Union and the United Kingdom. Additionally, the announcement said creators would have to disclose paid promotions more directly to add transparency.
The platform has rolled out a Paid Partnership label that appears on posts when a creator receives money, perks, or other incentives from a brand.
The Head of Product at X, Nikita Bier, said X was rolling out changes to its sponsored content product, adding support for crypto-related sponsored posts. Furthermore, the head of product also spotlighted the new X feature, the Paid Partnership Label, which would appear on posts featuring creators who have received money or incentives from brands.
According to recent crypto news, Bier said the goal is simple, to help people build businesses on X, but keep followers in the loop so sponsored content does not blend in with normal conversation.
That transparency push also changes how crypto promotions work on the app. Under the updated approach, X now allows paid promotional crypto posts in many places, as long as creators use the Paid Partnership disclosure and follow the rules.
X also continues to block these deals in stricter markets, including the United Kingdom and the European Union. There, financial promotion rules carry serious consequences.
In practice, the burden sits on the influencer, not the platform. If a creator signs a paid deal with a crypto project, they must make sure users in the EU, the UK, and Australia cannot see that paid partnership content.
X’s own policy spells out that those regions treat financial promotions, including crypto, as prohibited for paid partnerships, alongside gambling promotions. So, creators need to use targeting and visibility controls, or avoid running the partnership altogether in those jurisdictions.
The change lands on familiar ground. For years, crypto teams have treated X, formerly Twitter, as their main public square. It is where token launches get debated in real time, where security researchers warn about scams, and where founders try to earn trust post by post.
Now, X is effectively saying that if money changes hands, the audience deserves a clear label.
X defines a paid partnership broadly according to its recent crypto news announcement concerning crypto-related promotional ads. It can cover a straight sponsorship, free products, commissions through affiliate links, discount codes, or formal ambassador deals.
Once a creator toggles the disclosure setting, X automatically adds the label. The company also requires creators to follow local ad laws and make the promotion clear without forcing people to click around to figure out what is being sold.
Even with the new flexibility around crypto in some regions, the platform still draws hard lines on other categories. Paid partnerships remain off-limits for adult and sexual products, alcohol, dating services, drugs, health and wellness supplements, tobacco, weapons, and commercial content tied to political or social issues. In other words, X is opening one door while keeping several others firmly shut.
According to recent crypto news, X is also preparing major product moves that could reshape how money flows within the app. Elon Musk has said X Money, the platform’s payments system, should arrive as a limited beta within about one to two months, before a wider rollout later.
He has pitched it as part of his plan to turn X into an everything app that mixes social posts, messaging, and financial tools in one place.
Crypto users, naturally, want to know whether X Money will support digital assets. For now, that remains unclear.
Still, Bier has pointed to another feature that leans into markets and trading. He said X plans to launch Smart Cashtags, which would let users trade stocks and crypto directly from the timeline. If that rollout lands as described, X will not just host the market conversation. It will try to sit closer to the trade itself.
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