LONDON – CRUSHMETRIC Group Limited announced Friday it plans to implement a Digital Asset Treasury Strategy focused on accumulating Ethereum as a long-term treasury asset, subject to shareholder approval at its upcoming Annual General Meeting.
The London-based design and production company, which specializes in shape-changing technology products, intends to build what it describes as “Europe’s premier Ethereum Treasury” through a disciplined approach of accumulating ETH using organic cash flow.
According to the press release statement, the company views Ethereum as a “store of value and a strategic hedge against inflation” that aligns with its multi-year growth plans. The strategy will maintain both traditional cash reserves and ETH holdings.
The company also outlined plans to open flagship retail stores in several international markets including the United States, United Kingdom, Japan, South Korea, Singapore, China and Indonesia. CRUSHMETRIC intends to refresh its product lines with Ethereum-based innovations such as NFTs for authentication and loyalty programs.
Founded in 2019 by artist Noah Deledda and entrepreneur Michael Ong, CRUSHMETRIC is listed on the London-based AQSE Exchange. The company currently operates in the United States, Guangzhou, Hong Kong and Singapore.
The board acknowledged various risks associated with digital assets, including price volatility, regulatory changes, and security considerations. The implementation of the Ethereum treasury strategy remains contingent on receiving shareholder approval.
CRUSHMETRIC stated it will provide updates on any material changes to its ETH holdings in accordance with regulatory obligations.
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