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With over 861 million users globally, the crypto industry is entering a new phase: adoption at scale. In this context, MERGE Madrid 2025, held at the iconic Palacio de Cibeles from October 7-9, positions itself as a must-attend event to understand, anticipate, and lead the future of digital finance and blockchain technology.
In its third edition, MERGE will welcome over 3,000 attendees, 500 international organizations, and more than 200 high-profile speakers, ranging from central banks and financial institutions to leading blockchain protocols, emerging startups, and global corporations already leveraging Web3 as a strategic innovation driver.
Stablecoins are emerging as blockchain’s true killer app, creating real utility even for non-crypto-native users. In France and Germany, Société Générale and Deutsche Bank have already launched corporate stablecoin projects. In the U.S., banking consortia are discussing joint stablecoin initiatives to enhance efficiency and scalability.
MERGE Madrid 2025 will be the ideal stage to analyze and debate these developments, bringing together traditional finance and native Web3 ecosystems. Confirmed participants include Santander, BBVA, BNP Paribas, TowerBank, Wenia (Bancolombia) and many others.
This year, MERGE Madrid expands into a multi-layered experience, built around a weeklong program connecting every part of the ecosystem.
This structure ensures representation from decision-makers and regulators to the developers building the future from code. MERGE transforms Madrid into a real bridge between institutional, technical, and creative worlds, shaping the future of the token economy.
MERGE Madrid strengthens its role as a strategic connection point between Europe and Latin America, uniting institutions, governments, and businesses from both regions around Web3 innovation.
