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Reading: Companies skipping SAP’s Joule AI in challenging S/4HANA transition
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Market Analysis

Companies skipping SAP’s Joule AI in challenging S/4HANA transition

Last updated: November 10, 2025 3:55 pm
Published: 5 months ago
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According to a recent survey, six out of 10 companies are not taking advantage of SAP’s AI agents when migrating to S/4HANA due to the enormity of the transformation.

The Swiss food giant Nestlé is demonstrating how it can be done better. The company is currently migrating to SAP S/4HANA and integrating SAP’s AI assistant Joule directly into the system. But many companies are struggling with the transition to an automated SAP future, as a recent market analysis by management consultancy Horváth shows.

Six out of 10 companies that are also in transitioning to S/4HANA and could implement Joule without significant additional resource expenditure consider themselves “not agile, efficient, and flexible enough” to manage couple SAP’s flagship cloud ERP with its AI copilot offering.

Horváth’s results are based on a survey of 200 companies worldwide with an annual turnover of €200 million that are currently converting their business processes to SAP S/4HANA — a daunting journey that many companies are struggling with and others are questioning the ultimate ROI.

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