Coinbase CEO Brian Armstrong has reaffirmed his bullish stance on Bitcoin, revealing that the company is now purchasing BTC on a weekly basis. His announcement, shared on June 27 via social media platform X, coincided with Coinbase stock (COIN) reaching an all-time high of $375.25 — surpassing its previous record from the 2021 bull market. The timing suggests not just strategic alignment but also strong market confidence in Bitcoin as a long-term asset.
Armstrong’s simple but powerful statement — “Long Bitcoin” — underscores a growing trend of institutional accumulation in the crypto space. Coinbase’s recurring Bitcoin acquisitions are not merely symbolic; they represent a broader positioning of BTC as both a treasury reserve asset and a hedge against macroeconomic instability. This move echoes Armstrong’s long-standing prediction that Bitcoin will eventually be held in the reserves of sovereign nations, a vision partially realized with countries like El Salvador and the Central African Republic.
Beyond Armstrong’s statement, Coinbase’s financial and regulatory momentum continues to build. After surviving the 2022-2023 downturn following the collapse of FTX, Coinbase regained its footing and now plays a critical role in bridging the gap between traditional finance and decentralized markets. Its 2025 inclusion in the S&P 500 index marked a major milestone, signaling increased institutional confidence in both the platform and the broader crypto ecosystem.
As regulatory frameworks around stablecoins, decentralized finance (DeFi), and crypto taxation begin to solidify in the United States, Coinbase stands at the center of a more mature and transparent industry landscape. This evolution makes Armstrong’s weekly BTC purchases more than just corporate policy — they’re a signal to institutional investors that Bitcoin is becoming a serious part of diversified portfolios.
Armstrong has long argued that Bitcoin could eventually reach valuations in the millions and become a legitimate part of national treasuries. That outlook no longer feels distant. As macroeconomic pressures mount and traditional financial systems face rising debt and inflation concerns, Bitcoin’s appeal as a decentralized and finite asset continues to rise.
His consistent buying strategy and outspoken support for Bitcoin may inspire other corporate leaders to follow suit. In Armstrong’s view, BTC is not just an investment — it’s a new global store of value, potentially rivaling gold in future reserve strategies.
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